Ecommerce Driven By Passion and Results.
CRO \ Project Management \ Paid Media \ Marketplace
SPECIALISED SERVICES FOR EVERY STAGE OF YOUR ECOMMERCE GROWTH.
What you prioritise depends on where you are in your growth journey. If you already have strong traffic, conversion optimisation becomes key to unlocking more value. If you're launching or scaling, then high-impact digital marketing and growth tactics take the lead. Pick your goal below:
Build & Maintain
A strong digital foundation is compulsory. Plan, structure, and execute the systems that support your growth - from websites & workflows to teams. how I can help:
- Project management, leadership & Strategy
- Marketplace optimisation and automation
Grow Your Reach
Once your foundation is solid, Its time to attract more customers through data-driven marketing and customer acquisition strategies. How I can help:
- SEO & content strategy
- Paid ads (Google & Social)
- Social media growth
- Email marketing & automation
Optimise: Max Your ROI
I use analytics, conversion data, and customer behaviour insights to increase efficiency, retention, and revenue.
- Conversion Rate Optimisation (CRO)
- UX & website performance audits
- Funnel analysis & A/B testing
- Analytics setup & reporting
Partnering with leading high-growth brands
Leading High Impact Projects
Led the Launch of South Africa's First DIY Home Improvement
Led the launch of South Africa’s first-ever DIY and home improvement shopping app. We built a fully mobile-native experience featuring real-time stock visibility, in-app self-checkout, and multi-language support. The result was a seamless digital journey that redefined convenience for DIY shoppers nationwide.
Driving a 32% Increase in Purchases at Leroy Merlin
Spearheaded the partnership between Leroy Merlin and Dynamic Yield to overhaul the product recommendation strategy. By implementing and rigorously A/B testing advanced machine learning models, we personalised the customer journey, achieving a 32% increase in purchases and a major uplift in conversions.
Led the Launch of Leroy Merlin's 1st Retail Media Network
Led the launch of Leroy Merlin’s retail media network, transforming their eCommerce platform into a high-performing advertising engine. Partnering with Zitcha, we enabled suppliers to run targeted digital campaigns using first-party data, unlocking new revenue streams and driving measurable marketing impact.
Delivered Impressive ROI with Advanced Retargeting
Collaborated with Criteo to solve a key challenge: reaching new customers in the DIY market. Leveraging Criteo’s “Similar Audience” technology, we targeted users with similar behaviour to existing customers, delivering a highly effective campaign that drove strong ROI and expanded market reach.
Blog: My Latest Insight
PART #2: The Architecture of Agentic Commerce: Technical Readiness for the Autonomous Future
In this instalment, we move beyond the “what” and “why” to explore the “how.” We are diving deep into the technical infrastructure required to win in a world where AI agents own the eCommerce funnel.
PART #1: Agentic Commerce: What It Is and Why Business Leaders Need to Pay Attention Now
Autonomous AI agents are about to dismantle the traditional marketing funnel, shifting up to $1 trillion in revenue. Discover the two phases of Agentic Commerce maturity and the three critical steps you must take now to ensure your business is an early adopter, not a casualty.